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Tag: Toronto

October 17, 2023February 28, 2025Small Business

Happy Small Business Week!

How it all began … I always loved books (and dressing like a hoochie, apparently), so I feel grateful to celebrate 10 […]

June 26, 2017June 4, 2019*Lead Generation, Content Marketing, Customer Experience, Marketing, Social Media, Strategic Communications

Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: […]

January 15, 2017May 30, 2019Leadership Communications, Marketing, Small Business, Tech

The Sweetest Business Networking Event of the Year

Tonight, Toronto entrepreneurs put the ‘epic’ in epicurean. More than 100 guests attended the most decadent (and least nutritious) networking event of […]

February 9, 2016May 30, 2019*Thought Leadership, Industry Research, Leadership Communications, Tech

Leadership Tips from Proven Tech Disruptors

Technology is today’s business game-changer. Its growing influence impacts everyone from the c-suite to the customer service frontlines. Now it’s impossible to […]

February 4, 2016February 4, 2016*Lead Generation, *Thought Leadership, Content Marketing, Customer Experience

Helping is the new selling …

January 21, 2016December 7, 2016Content Marketing, Uncategorized

Use content to prove your value

January 15, 2016May 30, 2019Industry Research, Small Business, Tech

Toronto Needs Tech Disruptors, Say Public & Private Sectors

Move over, Silicon Valley. Toronto’s hot technology sector is attracting leading global IT companies. The city boasts top talent, an affordable Canadian […]

January 14, 2016May 30, 2019Marketing

Marketing Lessons from David Bowie Songs

Behind his extravagant rock star lifestyle, outrageous costumes and dramatic makeup, David Bowie was a brilliant businessman worth nearly $1 billion. A […]

January 14, 2016Content Marketing

Recipe for irresistible content …

January 13, 2016May 30, 2019Industry Research, Strategic Communications, Tech

Business Tips from Toronto’s Bold Tech Entrepreneurs

Move over, Silicon Valley. Toronto’s hot technology sector is attracting leading global companies with its top talent, affordable Canadian dollar and mayor, […]

January 13, 2016May 30, 2019*Lead Generation, Industry Research, Marketing, Strategic Communications, Tech

6 Tech Trends Affecting Your Marketing Team in 2016

(Originally posted on LinkedIn.) Say good-bye to the silos between IT and marketing. Today’s most successful companies embrace the powerful fusion of […]

December 17, 2015December 7, 2016Content Marketing, Marketing

Tell your company’s stories …

December 14, 2015May 30, 2019Public Relations (PR)

2015 PR Fails … and What We Can Learn From Them

Move over, Malaysia Airlines and Jian Ghomeshi. In 2015 we survived a tsunami of shocking new PR scandals involving Volkswagen, Ashley Madison, […]

November 27, 2015May 30, 2019Leadership Communications, Small Business

10 Qualities of Winning Entrepreneurs

In a recent LinkedIn post, over three dozen entrepreneurs generously shared with me their top tips for business success. They mentioned several […]

November 10, 2015May 30, 2019*Lead Generation, Content Marketing, Marketing, Strategic Communications

5 Proven Ways to Boost Your Brand Power

The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through […]

November 5, 2015December 7, 2016Content Marketing, Marketing, Strategic Communications

Make your marketing helpful …

October 27, 2015October 27, 2016Case Studies, Content Marketing, Leadership Communications

Executive Ghostwriter as a Time Saver

It’s frightful: Business executives are bursting with brilliant insights – yet they have no time to share them. That’s why some leaders […]

October 14, 2015May 30, 2019*Lead Generation, Content Marketing, Leadership Communications, Marketing, Small Business, Strategic Communications

14 Experts Share How to Recession-Proof Your Business

In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in […]

October 9, 2015May 30, 2019Brand, Content Marketing, Marketing

Rock Stars of Content Marketing

Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and […]

October 6, 2015May 30, 2019*Thought Leadership, Industry Research, Leadership Communications, Small Business, Tech

Leadership Lessons from Toronto’s Tech Titans

In Toronto’s booming technology sector, companies are competing for top talent while trying to attract investors, remain agile and stay ahead of […]

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