Tag: B2B

Why Successful C-Suites Embrace Social Media

Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. Today the use of social media through computers and mobile sources are the primary means of business communication worldwide. Although social media has evolved into a fundamental business tool, a recent BRANDfog survey […]

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27 Ways to Take Your Content Further

Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post that proves you add more value than your competitors. Now it’s time to honour your hard work by maximizing the number of people who see your brilliance. Get better mileage out of your […]

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Spring Cleaning for Strategic Communications

Spring is the perfect time to organize your communications, sort out the winners and declutter anything that wastes your company’s resources. So, tap into your inner Molly Maid to make your communications sparkle and shine – and achieve your business goals. For a strategic spring cleaning of your communications, consider these 10 things: Strategy: What […]

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Position Yourself as an Expert

Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience in your industry, you’ve seen it all. You understand consumer and market trends better than most. People look to you for answers and you feel energized when you share your wisdom with others. […]

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Strut! Self-promotion tips from business leaders

To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable with selling themselves and their strengths. How self-promotion can help you These findings on self-promotion apply to entrepreneurs and executives alike. If you’re an entrepreneur, you’re the face of your brand; to boost […]

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More than luck: 5 tips for winning sales proposals

To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals as compelling sales tools can help your company stand out, win major accounts and boost your revenue fast. Apply these 5 tips to charm decision makers with strong sales proposals: 1. Use a […]

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7 Secrets of Successful Speeches

Delivering a captivating presentation can help you and your brand stand out and look good. Whether you’re trying to connect with customers, employees or investors, presenting with poise will help you grip your audience and feel confident. To prepare a powerful presentation, use these tips: Show your passion: What aspect of your topic makes you […]

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The #1 Way to Make Your Customers Happy

Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, competitive advantage and long-term growth. What’s the best way to make customers happy in the first place? Give them value. In every single communication – written or verbal – tell your customers and […]

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50 Shades of Grape: Marketing tips from wine masters

Tomorrow is National Drink Wine Day in the U.S. To celebrate a beverage that attracts consumers ranging from peasants to monarchs, let’s shine a spotlight on the wine industry – and how you can benefit from its marketing tips. Despite an influx of new wine drinkers, global wine consumption has decreased in recent years due […]

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Want Loyal Customers? Show Them Some Love

This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your customers is a powerful business-building and marketing strategy that will help you build brand awareness, engagement and trust. Here are 5 ways to act like a smitten suitor and generously give back to […]

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Boost Your Website Traffic: 10 Tips

The Internet is congested. Today most companies have an online presence, which makes it harder for your website to stand out. To give your company greater visibility on the information highway, and increase leads and sales, you need to attract more traffic to your website. Consistently attracting more website visitors gives you a larger pool […]

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5 Ways Football Helps You Win in Business

Who knew beefcakes with pigskins could inspire better business? With the Super Bowl coming up fast, it’s a good time to review lessons from the football field and apply them in the boardroom. Use these football-inspired strategic communications tips to crush your competition: Stadium = Marketplace: How well do you understand – and deliver – […]

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Create Killer Content for a Competitive Edge

To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts to outmaneuver your rivals. The best way is to consistently share useful information to attract and engage customers to ultimately boost sales. The good news? Your company is already bursting with stories and […]

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Top 5 Ways to Toot Your Brand’s Horn

In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So let’s end the year by reviewing the top 5 strategic communication tips that will help your brand stand out and look good by demonstrating its value. Build these 5 best practices into your […]

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52 Business Blog Posts That Will Blow Your Customers Away

Blogging about your business is one of the most effective ways to boost web traffic, generate leads and establish a sense of authority. Yet some businesses struggle to blog on a consistent basis due to a lack of content ideas, which limits opportunities for customers to engage with your brand. To plan your business blog’s […]

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Measure Your Marketing Muscle

Measuring your marketing efforts can make the difference between whether you’re Mr. Universe or Mr. Puny-verse. That’s because producing strong marketing campaigns is one thing and making sure they move your business forward is another. For lasting success, measure your content marketing efforts and link them to your desired business results. Look beyond vanity metrics, […]

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Want Happy, Engaged Employees?: 7 Tips

What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value because they participate fully, feel passionate about their work and willingly “step up” to help their company succeed. Best of all, they tell the world their company’s stories as enthusiastic brand advocates. Use […]

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Help Your Brand Stand Out

The threat of invisibility spooks every business owner and marketing executive. That’s why they work so hard to make their brands stand out and resonate with their target market. What’s even trickier is trying to attract attention in an oversaturated market with a limited marketing budget. To get your brand noticed, use these cost-effective tips: […]

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Case Study: Social Media Crisis Control

Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in a long, rambling post on LinkedIn, which concluded with the man promoting his own brand. Approach: Fortunately I had already collaborated with my client on a crisis communication plan and standard operating procedures […]

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7 Ways to Block Your Rivals’ Shots

True story: A U.S. corporation apologized for its marketing copy on public affairs after it omitted the L from ‘public.’ Embarrassing errors and omissions happen. When they do, your competitors may act like goons and attack your brand. To defend your company, you need strategic communications practices. It’s like having a superstar goalie on your […]

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