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Tag: brand

October 1, 2020January 9, 2021*Lead Generation, Brand, Content Marketing, Customer Experience, Marketing, Public Relations (PR), Strategic Communications

7 Ways to Boost Brand Trust

At its core, brand trust is all about communication. Companies can gain a competitive advantage by embracing opportunities to share with honesty, […]

December 17, 2015December 7, 2016Content Marketing, Marketing

Tell your company’s stories …

October 14, 2015May 30, 2019*Lead Generation, Content Marketing, Leadership Communications, Marketing, Small Business, Strategic Communications

14 Experts Share How to Recession-Proof Your Business

In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in […]

October 9, 2015May 30, 2019Brand, Content Marketing, Marketing

Rock Stars of Content Marketing

Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and […]

August 19, 2015May 30, 2019Brand, Content Marketing, Marketing, Strategic Communications

Video’s Killing It as a Marketing Star

To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable […]

August 11, 2015May 30, 2019Content Marketing, Strategic Communications, Tools & resources

Plan Your Content, Crush Your Competitors

The Internet is clogged with content. How will you make yours stand out among your rivals? Take a tip from top-performing companies: […]

July 28, 2015May 30, 2019*Lead Generation, *Thought Leadership, Content Marketing, Strategic Communications

Stand Out By Sharing Fresh Insights

There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital […]

June 17, 2015May 30, 2019Content Marketing, Leadership Communications, Marketing, Public Speaking

Boost the Reach of Your Next Speech

Why limit the reach of your brilliant ideas to only the people in the room? The next time you deliver a presentation […]

June 17, 2015May 30, 2019*Lead Generation, Content Marketing

31 Simple Secrets of Shareable Content

Your brilliant ideas only matter if they reach the right audience. That’s why successful companies embrace social media to tell their brand […]

April 28, 2015May 30, 2019Leadership Communications, Marketing, Small Business, Strategic Communications

The Most Cost-Effective Marketing Tactic

What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]

April 21, 2015June 6, 2019*Lead Generation, Leadership Communications, Small Business, Social Media, Strategic Communications

Why Successful C-Suites Embrace Social Media

Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. […]

March 24, 2015May 30, 2019*Lead Generation, *Thought Leadership, Leadership Communications, Marketing, Small Business, Strategic Communications

Strut! Self-promotion tips from business leaders

To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable […]

March 17, 2015May 30, 2019Marketing, Strategic Communications

More than luck: 5 tips for winning sales proposals

To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals […]

March 10, 2015May 30, 2019Leadership Communications, Public Speaking, Strategic Communications

7 Secrets of Successful Speeches

Delivering a captivating presentation can help you and your brand stand out and look good. Whether you’re trying to connect with customers, […]

March 3, 2015May 30, 2019Customer Experience, Marketing, Strategic Communications

The #1 Way to Make Your Customers Happy

Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, […]

February 10, 2015May 30, 2019Content Marketing, Customer Experience, Marketing, Small Business, Strategic Communications

Want Loyal Customers? Show Them Some Love

This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your […]

February 3, 2015May 30, 2019Content Marketing, Marketing, Tech, Websites

Boost Your Website Traffic: 10 Tips

The Internet is congested. Today most companies have an online presence, which makes it harder for your website to stand out. To […]

January 27, 2015May 30, 2019Strategic Communications

5 Ways Football Helps You Win in Business

Who knew beefcakes with pigskins could inspire better business? With the Super Bowl coming up fast, it’s a good time to review […]

January 20, 2015May 30, 2019*Lead Generation, *Thought Leadership, Content Marketing

Create Killer Content for a Competitive Edge

To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts […]

December 16, 2014May 30, 2019Brand, Marketing, Strategic Communications

Top 5 Ways to Toot Your Brand’s Horn

In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So […]

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