Leadership Communications

CEOs’ Top 10 Twitter Topics

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Forget what you learned in business school. All organizations are now in the communications business – and Twitter is the new newsroom. For that reason, CEOs need to embrace social media. Twitter alone attracts 255 million monthly active users. Business is one of the top 10 topics on Twitter, making it a key platform to […]

Case Studies

Social Media for a Media-Shy Company

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Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted brand. However, senior executives feared the company’s lack of control over the tone of traditional media coverage, so they also felt reluctant to use social media. Approach: I worked with a partner to […]

Internal Communications

Teamwork as a Competitive Advantage

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This week, the world’s best soccer players begin competing in the 2014 World Cup and their high-performing teams can teach businesses how to win. Effective communication among teammates – on the soccer pitch or in the boardroom – can increase productivity, heighten morale and improve efficiency. Use these communication tips to turn your team into […]

Leadership Communications

Nail Your Elevator Pitch

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Successful professionals and business owners know how to toot their own horn – fast – to turn strangers into customers, investors or part of their network. To learn from their best practices, remember that your audience is busy, so you have less than a minute to make meaningful connections, establish credibility and showcase your talent. Use […]

Measurement

Boost Your Social Media ROI

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Recently, social media has exploded from a playful phenomenon to a business imperative. Used effectively, these communication tools help companies gain a competitive advantage by understanding what customers want and how to improve their customer experience. To make wise social media investment decisions for your organization, consider the following strategic questions: Strategic alignment: How does […]

Content Marketing

Boost Your Credibility as a Thought Leader

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An effective way to accelerate your career success is to establish yourself as a thought leader. By sharing your wisdom, experience and best practices with the media, you can quickly boost your credibility and visibility. Editors and journalists want to share your compelling stories and knowledge. With the explosion of social media, you’ll benefit from […]

Leadership Communications

Share Your Strategy, Wow Your Staff

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To remain agile and competitive, your company must continuously adapt to keep pace with today’s increasingly fast-moving business world. How do you keep your staff “in the loop,” aligned and enthusiastic in the face of rapid-fire strategic challenges? Leadership guru and Harvard business professor John Kotter suggests the following tips to share your strategy with […]

Content Marketing

Be a Content Marketing Rock Star

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Like a rock star, you may seek to attract an audience, grow your fan base and deliver an outstanding performance. Applying content marketing best practices can help you achieve all these goals. Content includes any communication your organization shares, including articles, blog posts, e-books and videos. According to the Content Marketing Institute, 93% of B2B […]

Case Studies

Case Study: Results-Oriented Press Release

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Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of the alliance within a specific B2B industry. Approach To help my client achieve business objectives, I: Analyzed the company’s past media campaigns; Researched targeted trade and mainstream publications; and Considered the client’s, editors’ […]

Strategic Communications

Bulletproof Your Communications Strategy

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In a flat economy, businesses face increasing pressure to stretch every marketing dollar further while achieving results. Do you know which areas of your communications require greater strength, clarity or efficiency? Use the following questions to assess how well your communications strategy functions under pressure: Target: Who is your primary customer? Priorities: How do your […]

Strategic Communications

Declutter With a Communications Audit

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Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the effectiveness of your communications, you can distinguish between what delivers an attractive return on investment and what you need to polish. Strategic Considerations An effective communications audit asks: What are our communications goals […]

HR Communications

The Most Cost-Effective Morale Booster

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Recent research indicates improving the communication of senior executives may be the most cost-effective way to improve employee satisfaction, morale and culture. A clear link exists between outstanding organizational performance and outstanding culture. Executive communication plays a major role in both. What Employees Want According to research, the topics employees want to hear about from […]

Leadership Communications

Negotiate With Ease: 5 Tips

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Do negotiations make your heart pound and your mind race? You’re not alone. Whether you’re trying to close a sale with a customer, win over an investor or sign a business contract, negotiation consultant Fotini Iconomopoulos (pictured above) can help you negotiate more successfully. After more than a decade of sales and negotiation experience, Fotini […]

HR Communications

Leadership Lessons from Sochi

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Business owners and executives can learn effective communication tips from Canadian Olympic athletes. As the following sports leaders prove, winning communication is more than words — it’s about positive attitudes and actions, too. For success in business, apply these lessons from Canada’s heroes in Sochi: Give others the glory: Calgary speedskater Gilmore Junio set aside […]

Content Marketing

Web Writing S.O.S.

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In today’s sink-or-swim world of business, your company needs to be online – and use website copy that advances its strategy. Use these 25 web writing tips as a lifesaver to make your company’s digital content stand out: Writing basics Write clear, simple content. Plain language is easiest to read. Cover only one topic per […]

Leadership Communications

7 “Go For Gold” Presentation Tips

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Olympic athletes aren’t the only ones who strive to “own the podium.” Just as athletes must practice their sport to win, executives and business owners must practice public speaking to make connections and compete effectively. Use these 7 gold medal presentation tips to win over your audience: Start with a clear purpose: Remind yourself why […]

Marketing

99 Ways to Score a Marketing Touchdown

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Few companies can afford a $4 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]

Case Studies

Case Study: Measuring Marketing Success

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Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure the performance of  three potentially lucrative email campaigns. Approach To understand the client’s process, I analyzed the three campaigns and considered: Who received each email? What is the call to action? Did the […]

Social Media

Build a Brilliant Business Blog

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Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping companies gain a competitive advantage. Why Blog? Progressive companies understand the advantages of blogging as way to attract, engage and convert their target market – all while building brand awareness, authority and online […]

Measurement

Start 2014 With a Bang

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This week is when it all begins: Our goals for 2014 come alive, moving off the pages of a business plan and into action. To achieve your business goals this year, make sure your communications plan revolves around them. Start 2014 with a bang with these strategic communication plan best practices: Tie communications to business […]