Measure Your Marketing Muscle
Measuring your marketing efforts can make the difference between whether you’re Mr. Universe or Mr. Puny-verse. That’s because producing strong marketing campaigns […]
Category: Marketing
Help Your Brand Stand Out
The threat of invisibility spooks every business owner and marketing executive. That’s why they work so hard to make their brands stand […]
Stretch Your Marketing Budget
Want to market your company without spending money? You can make your marketing efforts more flexible by approaching the media to share […]
A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and […]
Nail Your Elevator Pitch
Successful professionals and business owners know how to toot their own horn – fast – to turn strangers into customers, investors or part […]
Be a Content Marketing Rock Star
Like a rock star, you may seek to attract an audience, grow your fan base and deliver an outstanding performance. Applying content […]
Web Writing S.O.S.
In today’s sink-or-swim world of business, your company needs to be online – and use website copy that advances its strategy. Use […]
99 Ways to Score a Marketing Touchdown
Few companies can afford a $4 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]
Case Study: Measuring Marketing Success
Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]
Case Study: Extreme Email Makeover
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]
Successful Small Business Strategies
October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase […]
Stand Out: Strategic Publicity Practices
Want to break through the clutter? Use these media relations tips to help your business stand out and gain a competitive advantage. […]
Pinpoint Your Target Audience
Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick […]
Communication Vehicles Checklist
Is your communications plan effectively reaching your audience? Use this checklist to identify other communication vehicles that will maximize your marketing impact. […]