Declutter With a Communications Audit
Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the […]
Tag: B2B
The Most Cost-Effective Morale Booster
Recent research indicates improving the communication of senior executives may be the most cost-effective way to improve employee satisfaction, morale and culture. […]
Negotiate With Ease: 5 Tips
Do negotiations make your heart pound and your mind race? You’re not alone. Whether you’re trying to close a sale with a […]
Leadership Lessons from Sochi
Business owners and executives can learn effective communication tips from Canadian Olympic athletes. As the following sports leaders prove, winning communication is […]
Web Writing S.O.S.
In today’s sink-or-swim world of business, your company needs to be online – and use website copy that advances its strategy. Use […]
7 “Go For Gold” Presentation Tips
Olympic athletes aren’t the only ones who strive to “own the podium.” Just as athletes must practice their sport to win, executives […]
99 Ways to Score a Marketing Touchdown
Few companies can afford a $4 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]
Case Study: Measuring Marketing Success
Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]
Build a Brilliant Business Blog
Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping […]
Sell With Words: 10 Tips
Captivating content marketing is all about starting with a solid plan. Here are some tips on what to do before you start […]
Start 2014 With a Bang
This week is when it all begins: Our goals for 2014 come alive, moving off the pages of a business plan and […]
PR in 2013: A Musical Tribute
As the year winds down, let’s take a musical journey as we reminisce about PR campaigns that stood out in 2013. Baby […]
Attract Attention: Timeless Tips
While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s […]
Simplicity = Good Business Sense
Why is simplicity so hard? Some of my clients have worried that simple writing dumbs down the message and insults the reader. […]
Strategic Brief for Successful Projects
Do cross-functional projects make you think everyone speaks a different language? To achieve project success, you can help establish clear communication from […]
Crisis Communications, Rob Ford Style
For weeks, Toronto mayor Rob Ford has captured global headlines with scandalous revelations of alleged crack cocaine use, public drunkenness and lewd […]
Think Like a Strategist
Before you create any new communication, start by focusing on the results you want to achieve. By thinking strategically upfront, you will […]
7 Ways to Build Brand Trust
How well trusted is your brand? Brand trust is a competitive advantage, as it increases revenue, brand loyalty and positive word of […]
Case Study: Extreme Email Makeover
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]
Spooky Fact: Bad Writing Kills Profit
Forget zombies and ghosts. What’s really scary is how poor business writing – on websites, press releases and brochures – costs companies […]