Value is in Vogue
Frugal is fashionable. 🔸 60% of U.S. Millennials live paycheck to paycheck🔸 49% of Americans across all cohorts live paycheck to paycheck🔸 […]
Tag: value
5 Essential B2B Marketing Tactics
For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to […]
5 Proven Ways to Boost Your Brand Power
The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through […]
5 Questions Your B2B Marketing Must Answer
If you sell to businesses, you’ll profit by anticipating what B2B buyers expect from your message. B2B marketing has changed. Today the […]
Plan Your Content, Crush Your Competitors
The Internet is clogged with content. How will you make yours stand out among your rivals? Take a tip from top-performing companies: […]
27 Ways to Take Your Content Further
Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post […]
Strut! Self-promotion tips from business leaders
To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable […]
7 Secrets of Successful Speeches
Delivering a captivating presentation can help you and your brand stand out and look good. Whether you’re trying to connect with customers, […]
The #1 Way to Make Your Customers Happy
Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, […]
Create Killer Content for a Competitive Edge
To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts […]
Top 5 Ways to Toot Your Brand’s Horn
In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So […]
Want Happy, Engaged Employees?: 7 Tips
What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value […]
7 Ways to Block Your Rivals’ Shots
True story: A U.S. corporation apologized for its marketing copy on public affairs after it omitted the L from ‘public.’ Embarrassing errors […]
Social Media Selling: A to Z
How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social […]
A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and […]
Be a Content Marketing Rock Star
Like a rock star, you may seek to attract an audience, grow your fan base and deliver an outstanding performance. Applying content […]