Tag: value

5 Essential B2B Marketing Tactics
October 31, 2016
For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to your content marketing than if you sell directly to consumers. That’s because more individuals may be involved in a B2B purchase decision. B2B buyers and decision makers also tend to expect efficiency, expertise […]

Use content to prove your value
January 21, 2016

5 Proven Ways to Boost Your Brand Power
November 10, 2015
The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through the digital clutter and influence your dream clients – all within your budget. Yet it’s possible. That’s a common challenge because today’s business decisions often start with a Google search. The tremendous power […]

Make Your Marketing Useful
August 28, 2015

Plan Your Content, Crush Your Competitors
August 11, 2015
The Internet is clogged with content. How will you make yours stand out among your rivals? Take a tip from top-performing companies: Be proactive and consistent (rather than reactive and random) with your external communications. To stay on track, manage your workflow and create impactful copy, develop an editorial calendar. An editorial calendar helps you […]
The #1 Way to Make Your Customers Happy
March 3, 2015
Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, competitive advantage and long-term growth. What’s the best way to make customers happy in the first place? Give them value. In every single communication – written or verbal – tell your customers and […]
Create Killer Content for a Competitive Edge
January 20, 2015
To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts to outmaneuver your rivals. The best way is to consistently share useful information to attract and engage customers to ultimately boost sales. The good news? Your company is already bursting with stories and […]
Want Happy, Engaged Employees?: 7 Tips
November 11, 2014
What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value because they participate fully, feel passionate about their work and willingly “step up” to help their company succeed. Best of all, they tell the world their company’s stories as enthusiastic brand advocates. Use […]
7 Ways to Block Your Rivals’ Shots
October 14, 2014
True story: A U.S. corporation apologized for its marketing copy on public affairs after it omitted the L from ‘public.’ Embarrassing errors and omissions happen. When they do, your competitors may act like goons and attack your brand. To defend your company, you need strategic communications practices. It’s like having a superstar goalie on your […]
Social Media Selling: A to Z
September 22, 2014
How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social Media Week (Sept. 22-26, 2014), let’s examine how social media can build your business – from A to Z. Audience: No matter who your business targets, your customers likely use social media. Social […]
A (Canadian) Branding Exercise
July 1, 2014
Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and can build value. In honour of Canada Day, we’ll examine a patriotic brand, Molson Canadian beer. Molson Canadian stands out from all the other domestic and foreign beer brands by relying on its […]
Be a Content Marketing Rock Star
April 29, 2014
Like a rock star, you may seek to attract an audience, grow your fan base and deliver an outstanding performance. Applying content marketing best practices can help you achieve all these goals. Content includes any communication your organization shares, including articles, blog posts, e-books and videos. According to the Content Marketing Institute, 93% of B2B […]