Stores Evolve With Retail Media

#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media

Retail media is moving into stores. Here’s why.


❤️ We still love brick-and-mortar.

Physical stores attract higher traffic than digital. For instance, 212 million consumers visited a Walmart store in June 2022 vs. 125 million for Walmart’s online properties. [Insider Intelligence]


📣 Stores offer desirable advertising real estate.

Retailers are monetizing their store assets, which allows more brands to buy in-store ads to connect with consumers while they shop.


📊 Retail media makes stores more measurable.

Retailers “want more data on how their customers are behaving in stores to make the physical retail experience more compelling and efficient.” [Modern Retail]


That’s why retailers are bringing more retail media to their physical stores to improve the bottom line and the customer experience.


What other types of in-store retail media would you add?


Related:
We Still Love Stores
E-Commerce Fuels Stores’ Evolution

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30 Days of Retail Media series by Lisa Goller, Founder, Lisa Goller Marketing

RETAIL MEDIA FUNDAMENTALS
Day 1: Retail Media is On Fire
Video: Why Retail Media is On Fire
Day 2: Online vs. Offline Retail Media
Video: What’s the Difference Between Online vs. Offline Retail Media?
Day 3: On-Site vs. Off-Site Retail Media
Video: The Difference Between On-Site vs. Off-Site Retail Media
Day 4: Endemic vs. Non-Endemic Brands in Retail Media
Video: Endemic vs. Non-Endemic Brands
Day 5: Retail Media Glossary
Video: Speaking the Language of Retail Media

RETAIL MEDIA STAKEHOLDER GROUPS
Day 6: Retail Media Stakeholders
Day 7: Retailers’ Retail Media Needs
Day 8: Brands’ Retail Media Needs
Day 9: Tech Providers’ Retail Media Needs
Day 10: Consumers’ Retail Media Needs
Day 11: Retail Media Leaders – Retailers
Day 12: Retail Media Leaders – Brands
Day 13: Retail Media Leaders – Tech Providers

RETAIL MEDIA TRENDS
Day 14: Retail Media Fuels Global Growth
Day 15: Retail Media Reveals Marketing Silos
Day 16: Retail Media Sparks Restructuring
Day 17: Retail Media Sparks Retailer-Brand Collaboration
Day 18: Ad Buying & Selling Evolve With Retail Media
Day 19: Retail Media Goes Full Funnel
Day 20: Retail Media is All About the Data
Day 21: Retail Media Metrics
Day 22: Stores Evolve With Retail Media
Day 23: Why Grocery is a Retail Media Magnet
Day 24: CTV Shakes Up Retail Media

RETAIL MEDIA STRATEGY
Day 25: Retail Media Risks
Day 26: Retail Media Key Success Factors
Day 27: Retail Media Partnership Trends
Day 28: Retail Media PEST Analysis
Day 29: Who Has Retail Media Power?
Day 30: Retail Media – Looking Ahead