#30DaysofRetailMedia | Day 23: Why Grocery is a Retail Media Magnet
Why are brands gobbling up advertising in grocery?
Factors like:
🍎 Big baskets
🍊 Frequent visits
🍋 Robust loyalty data
… make grocers’ retail media networks irresistible to brands that want to reach and influence the masses as they shop.
That’s why retailers like:
🍓 Ahold Delhaize
🍊 Albertsons
🍌 Amazon
🥑 Carrefour
🍇 Kroger
🍉 Loblaws
🍑 Sainsbury’s
🥝 Target
🍒 Tesco
🍏 Walmart
… have emerged as retail media leaders.
In addition, CPG brands have the highest share of total ad expenditures among U.S. industries, accounting for 23% of their budgets. [Statista]
🥊 Since consumers regularly buy food and beverages, the CPG industry is highly competitive with brands fighting for shelf space and attention.
🌟 Buying ads helps CPG brands stand out in the crowded grocery space (and compete as private label sales soar).
What would you add?
Related:
Grocery 2026: 5 Trends Spicing Up Supermarkets & CPG
Retail Media Leaders: Retailers
Stores Evolve With Retail Media
Endemic vs. Non-Endemic Brands in Retail Media
2023 Global Grocery Trends
Private Label’s Global Growth
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30 Days of Retail Media series by Lisa Goller, Founder, Lisa Goller Marketing
RETAIL MEDIA FUNDAMENTALS
Day 1: Retail Media is On Fire
Video: Why Retail Media is On Fire
Day 2: Online vs. Offline Retail Media
Video: What’s the Difference Between Online vs. Offline Retail Media?
Day 3: On-Site vs. Off-Site Retail Media
Video: The Difference Between On-Site vs. Off-Site Retail Media
Day 4: Endemic vs. Non-Endemic Brands in Retail Media
Video: Endemic vs. Non-Endemic Brands
Day 5: Retail Media Glossary
Video: Speaking the Language of Retail Media
RETAIL MEDIA STAKEHOLDER GROUPS
Day 6: Retail Media Stakeholders
Day 7: Retailers’ Retail Media Needs
Day 8: Brands’ Retail Media Needs
Day 9: Tech Providers’ Retail Media Needs
Day 10: Consumers’ Retail Media Needs
Day 11: Retail Media Leaders – Retailers
Day 12: Retail Media Leaders – Brands
Day 13: Retail Media Leaders – Tech Providers
RETAIL MEDIA TRENDS
Day 14: Retail Media Fuels Global Growth
Day 15: Retail Media Reveals Marketing Silos
Day 16: Retail Media Sparks Restructuring
Day 17: Retail Media Sparks Retailer-Brand Collaboration
Day 18: Ad Buying & Selling Evolve With Retail Media
Day 19: Retail Media Goes Full Funnel
Day 20: Retail Media is All About the Data
Day 21: Retail Media Metrics
Day 22: Stores Evolve With Retail Media
Day 23: Why Grocery is a Retail Media Magnet
Day 24: CTV Shakes Up Retail Media
RETAIL MEDIA STRATEGY
Day 25: Retail Media Risks
Day 26: Retail Media Key Success Factors
Day 27: Retail Media Partnership Trends
Day 28: Retail Media PEST Analysis
Day 29: Who Has Retail Media Power?
Day 30: Retail Media – Looking Ahead
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