#30DaysofRetailMedia | Day 17: Retail Media Inspires Retailer-Brand Collaboration
The retailer-brand relationship keeps evolving from combative to collaborative.
Companies are rethinking how they do business, especially in light of new, lucrative opportunities created by retail media’s explosive growth.
WHAT’S CHANGING?
⭐ Retailers and brands are evolving from a short-term, transactional mindset to a long-term partnership mindset
🛍 Companies are aligning their strategies to achieve mutual success by keeping their focus on delighting consumers
⭐ They’re shifting from disparate data silos to collaborative information sharing to better understand consumers’ evolving needs and habits
WHY COLLABORATE?
🛍 Retailers and brands seek efficiency and growth
⭐ These companies recognize they can’t do it all alone
🛍 Brands are no longer just suppliers – now they’re B2B buyers of retailers’ ads
BEST OF ALL …
There’s enough room for retailers, brands and consumers to win.
What would you add?
Related:
Retail Media Sparks Restructuring
Brands’ Retail Media Needs
Retailers’ Retail Media Needs
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30 Days of Retail Media series by Lisa Goller, Founder, Lisa Goller Marketing
RETAIL MEDIA FUNDAMENTALS
Day 1: Retail Media is On Fire
Video: Why Retail Media is On Fire
Day 2: Online vs. Offline Retail Media
Video: What’s the Difference Between Online vs. Offline Retail Media?
Day 3: On-Site vs. Off-Site Retail Media
Video: The Difference Between On-Site vs. Off-Site Retail Media
Day 4: Endemic vs. Non-Endemic Brands in Retail Media
Video: Endemic vs. Non-Endemic Brands
Day 5: Retail Media Glossary
Video: Speaking the Language of Retail Media
RETAIL MEDIA STAKEHOLDER GROUPS
Day 6: Retail Media Stakeholders
Day 7: Retailers’ Retail Media Needs
Day 8: Brands’ Retail Media Needs
Day 9: Tech Providers’ Retail Media Needs
Day 10: Consumers’ Retail Media Needs
Day 11: Retail Media Leaders – Retailers
Day 12: Retail Media Leaders – Brands
Day 13: Retail Media Leaders – Tech Providers
RETAIL MEDIA TRENDS
Day 14: Retail Media Fuels Global Growth
Day 15: Retail Media Reveals Marketing Silos
Day 16: Retail Media Sparks Restructuring
Day 17: Retail Media Sparks Retailer-Brand Collaboration
Day 18: Ad Buying & Selling Evolve With Retail Media
Day 19: Retail Media Goes Full Funnel
Day 20: Retail Media is All About the Data
Day 21: Retail Media Metrics
Day 22: Stores Evolve With Retail Media
Day 23: Why Grocery is a Retail Media Magnet
Day 24: CTV Shakes Up Retail Media
RETAIL MEDIA STRATEGY
Day 25: Retail Media Risks
Day 26: Retail Media Key Success Factors
Day 27: Retail Media Partnership Trends
Day 28: Retail Media PEST Analysis
Day 29: Who Has Retail Media Power?
Day 30: Retail Media – Looking Ahead