#30DaysofRetailMedia | Day 15: Retail Media Reveals Marketing Silos
Retail media’s explosive growth prompts marketers to examine the status quo.
PAIN POINTS
Most marketers have been working in silos, leading to fragmentation across:
📣 Trade marketing
📣 Brand marketing
📣 Digital marketing
📣 Shopper marketing
While connecting with retailers, brands operate across different teams, tools and budgets. They lack visibility across their organizational efforts and total ad spend.
SMASHING SILOS
Retail media’s enormous growth potential has inspired marketers to smash their silos and align as a single, unified team to increase overall visibility.
Marketing alignment can improve brands’:
✅ Agility
✅ Efficiency
✅ Performance
Next time we’ll look at structural evolution that retail media has inspired.
Related:
Brands’ Retail Media Needs
Retail Media Leaders – Brands
Endemic vs. Non-Endemic Brands in Retail Media
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30 Days of Retail Media series by Lisa Goller, Founder, Lisa Goller Marketing
RETAIL MEDIA FUNDAMENTALS
Day 1: Retail Media is On Fire
Video: Why Retail Media is On Fire
Day 2: Online vs. Offline Retail Media
Video: What’s the Difference Between Online vs. Offline Retail Media?
Day 3: On-Site vs. Off-Site Retail Media
Video: The Difference Between On-Site vs. Off-Site Retail Media
Day 4: Endemic vs. Non-Endemic Brands in Retail Media
Video: Endemic vs. Non-Endemic Brands
Day 5: Retail Media Glossary
Video: Speaking the Language of Retail Media
RETAIL MEDIA STAKEHOLDER GROUPS
Day 6: Retail Media Stakeholders
Day 7: Retailers’ Retail Media Needs
Day 8: Brands’ Retail Media Needs
Day 9: Tech Providers’ Retail Media Needs
Day 10: Consumers’ Retail Media Needs
Day 11: Retail Media Leaders – Retailers
Day 12: Retail Media Leaders – Brands
Day 13: Retail Media Leaders – Tech Providers
RETAIL MEDIA TRENDS
Day 14: Retail Media Fuels Global Growth
Day 15: Retail Media Reveals Marketing Silos
Day 16: Retail Media Sparks Restructuring
Day 17: Retail Media Sparks Retailer-Brand Collaboration
Day 18: Ad Buying & Selling Evolve With Retail Media
Day 19: Retail Media Goes Full Funnel
Day 20: Retail Media is All About the Data
Day 21: Retail Media Metrics
Day 22: Stores Evolve With Retail Media
Day 23: Why Grocery is a Retail Media Magnet
Day 24: CTV Shakes Up Retail Media
RETAIL MEDIA STRATEGY
Day 25: Retail Media Risks
Day 26: Retail Media Key Success Factors
Day 27: Retail Media Partnership Trends
Day 28: Retail Media PEST Analysis
Day 29: Who Has Retail Media Power?
Day 30: Retail Media – Looking Ahead
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