Small is Big. Here’s Proof.

Smaller suppliers and retailers, it’s your time. These companies have many reasons to feel hopeful, as their offerings exactly match many emerging market trends. The following trends prove small is in demand and, in several areas, how small companies can make a big impact. Retail Reinvention as Opportunity Market disruption means new opportunities for small […]

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10 Reasons Amazon Should Pick Toronto for HQ2

Let’s do this, Amazon … Amazon CEO Jeff Bezos is busy taking over the world. He doesn’t have time to read in-depth proposals from cities vying for Amazon’s second headquarters (HQ2), a jackpot worth $5 billion U.S. and 50,000 lucrative tech jobs. To keep things simple, here’s a quick business case championing Toronto for Amazon […]

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Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]

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Millennialpreneurs

According to Inc. magazine, 83% of millennial women desire business ownership, whether it’s to pursue their passion, adapt to today’s job market or accommodate family responsibilities. http://ow.ly/Iv2n30craGW

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Most Popular Types of Content

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27 Reasons Organic Food Sales are Skyrocketing

When did organic and natural products get so hot? Organic and natural food is the fastest-growing sector of the U.S. food marketplace. Over the past 15 years, these health and wellness trends have transformed the retail sector, driven by trade, policy and consumer trends, including shoppers’ desire for healthy, environmental-friendly products. To attract in-store traffic […]

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Why E-Commerce Giants are Getting Physical

In May, e-commerce powerhouse Amazon announced it will open more physical stores, following the lead of online cosmetics brand Birchbox and online eyewear brand Warby Parker. Amid today’s retail disruption, the savviest retailers know superior customer experience (CX) is paramount to their success. E-commerce giants’ deliberate focus on CX has inspired their investments in omnichannel […]

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7 Tech Trends Empowering Shoppers

More than ever, consumers demand to be seen, heard and informed. Today’s increasingly assertive shoppers embrace technology trends that democratize the marketplace and allow them to add their voices to the disruptive and noisy retail sector. Innovation gives shoppers greater power. Deloitte notes, “Empowered by social networks and digital devices, consumers … have become both […]

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9 Tech Trends Connecting Retailers to Consumers

In retail, geeky is the new sexy. In this intense, competitive sector, technology has evolved from an indulgent luxury to an essential strategic investment that helps companies serve shoppers better. To remain relevant and competitive in today’s market, retailers are adopting the following tech trends to woo consumers by delivering superior speed, ease and convenience. […]

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Grocery E-Commerce Set to Surge

Although the overwhelming majority of grocery shopping currently takes place in physical stores, experts suggest this pattern will change in the next decade, as grocery e-commerce is poised to boom in the next decade. In the U.S., online grocery shopping could grow five-fold to $100 billion by 2025, according to new research by Food Marketing […]

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What Millennial Shoppers Want

Mastering the millennial mindset is a retail marketer’s dream. The largest generation in history, Millennials represent 92 million U.S. consumers in their prime spending years, controlling more than $600 billion in annual purchasing power.1 2 These tech-savvy, assertive shoppers represent such an influential and lucrative cohort that are forcing the retail and CPG industries to […]

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Welcome to the (Retail) Jungle

Forget the Georges St-Pierre UFC fight. The real savage cage match is happening  in retail. Now that “Cyber November” has begun, let’s see how the following market factors are shaping 2017 holiday sales in the wild retail jungle: 1. Strategic Partnerships: To compete better, Amazon partnered with Microsoft, and Walmart partnered with Google to deliver: […]

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Give It Away

Do you keep your brilliant experience hidden? -OR- Do you generously “Give It Away” by sharing your ideas to help your dream clients (and Google) find you online with ease?

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Top 10 Cities for Female Entrepreneurs

Study: Top 10 cities for a female-friendly entrepreneur culture: 1. Toronto 2. New York 3. Sydney 4. Munich 5. Singapore 6. London 7. San Francisco Bay Area 8. Paris 9. Stockholm 10. Sao Paulo   … For a summary of the study by Dell and IHS, visit: ow.ly/xeSB30dJmDU

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4 Agility-Boosting B2B Retail Tech Trends

In the intensely competitive retail market, technology investments (or lack thereof) can make a company flourish or fail. Retail companies no longer compete against their peers – they compete against their peers’ entire supply chains. Today’s winning retailers and suppliers adopt technologies to modernize and intertwine their operations with those of their retail trading partners […]

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7 Retail Lessons From NRF’s Big Show

Earlier this year, 33,000 people, including retailers, suppliers and technology experts gathered at the National Retail Federation (NRF) Big Show 2017 in New York, the biggest retail trade show of the year. Here are seven lessons they learned about the trends disrupting the retail landscape – and how to prepare for emerging trends. 1. Be […]

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How Big Data Helps Retail Companies See the Future

Knowledge is power — and it can boost your retail profitability. To accurately anticipate shopping trends this year, more retail companies will invest in predictive analytics, the big data equivalent of a crystal ball. Predictive analytics represent a popular area of big data that uses historical data to forecast future outcomes. In fact, many experts […]

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Passion = Purpose

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5 ways to generate B2B leads

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Break through the digital clutter …

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Honoured to speak at this event …

So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School of Business, York University, Toronto. The audience shared overwhelmingly positive feedback on my interactive workshop on How an Entrepreneurial Mindset Gives You an Edge in Today’s Market.

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How an Entrepreneurial Mindset Gives You a Competitive Edge

Although our parents or grandparents may had jobs for life, we certainly won’t. CBC News recently reported that “the millennial side hustle” – the need to perform precarious, temporary work due to a lack of permanent, full-time employment – is the new reality for young adults, including those with university degrees.[1] Even seasoned workers aren’t […]

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On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.

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