Top 10 Cities for Female Entrepreneurs

Study: Top 10 cities for a female-friendly entrepreneur culture: 1. Toronto 2. New York 3. Sydney 4. Munich 5. Singapore … … For the rest of the cities, see the summary of the study by Dell and IHS: ow.ly/xeSB30dJmDU

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Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]

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Millennialpreneurs

According to Inc. magazine, 83% of millennial women desire business ownership, whether it’s to pursue their passion, adapt to today’s job market or accommodate family responsibilities. http://ow.ly/Iv2n30craGW

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Passion = Purpose

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5 ways to generate B2B leads

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Break through the digital clutter …

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Honoured to speak at this event …

So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School of Business, York University, Toronto. The audience shared overwhelmingly positive feedback on my interactive workshop on How an Entrepreneurial Mindset Gives You an Edge in Today’s Market.

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How an Entrepreneurial Mindset Gives You a Competitive Edge

Although our parents or grandparents may had jobs for life, we certainly won’t. CBC News recently reported that “the millennial side hustle” – the need to perform precarious, temporary work due to a lack of permanent, full-time employment – is the new reality for young adults, including those with university degrees.[1] Even seasoned workers aren’t […]

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On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.

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5 Lessons Business Schools Should Teach

Business schools provide a fantastic training ground for teaching students how to think rationally in the boardroom. However, how well do these schools guide students to embrace a holistic entrepreneurial mindset to help them innovate? The following tips reflect unexpected lessons we may not have learned in school, which promote an intuitive, entrepreneurial mindset. These […]

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Be an Octopus

Clients can come from anywhere, so stretch your tentacles all over by networking with diverse groups. Always be ready to grasp new opportunities to connect with others and help them.

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Strut into your next sales meeting …

Create a Brag Binder: Collect true stories of how you have excelled on different projects. Share: The business issue How you handled it The results These anecdotes will help you feel confident, so you’ll swagger into your next sales meeting.

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9 Ways to be Fearless (in an Age of Fear)

It’s the ultimate F word: Fear. While this powerful emotion is inevitable, executives, entrepreneurs and freelance professionals all say the same thing: Facing our fears helps us triumph in business and in life. To help us replace our fears with confidence, security and even boldness, this article offers practical tips so we can focus our […]

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1-Line Content Marketing Strategy

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Most Popular Types of Content

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99 Ways to Score a Marketing Touchdown

Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]

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Bulletproof Your Communications Strategy

Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has just begun, it’s the perfect time to review your marketing and communications to pinpoint which areas could benefit from greater strength, clarity and efficiency. Use the following questions to assess how well your […]

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6 Trends That Will Reinvent Retail in 2017

In 2017, retail will be riveting and relevant. Stemming from last year’s push toward personalized experiences, this year’s hottest retail trends will elevate the customer experience with superior quality products and build closer relationships with consumers so companies can confidently deliver what shoppers want. The following predictions reflect what retail and consumer goods companies need […]

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2016 Retail Trends Roundup

Now that 2016 is done, it’s the perfect time to revisit my predictions of 5 disruptive retail trends to watch in 2016 to see how they measured up to reality. This end-of-year review gives retail and consumer goods companies proof of industry trends, so you feel certain of what shoppers want and how to deliver […]

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What Millennials Want From Retail

Mastering the millennial mindset is a retail marketer’s dream. The largest generation in history, Millennials represent 92 million U.S. consumers in their prime spending years, controlling more than $600 billion in annual purchasing power.1 2 These tech-savvy, assertive shoppers represent such an influential and lucrative cohort that are forcing the retail and CPG industries to […]

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10 Ways Small Businesses Can Prepare for Black Friday Success

In November, U.S. shoppers were hungry for more than turkey – they were ravenous for tantalizing retail products, too. That month was a strategically significant sales period for business to consumer companies (B2C). Thanksgiving weekend is the Super Bowl of retail, as 33% of U.S. Internet users will do most of their holiday shopping between […]

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Proof the Freelance Revolution is Unstoppable

October is Small Business Month, so it’s the perfect time to acknowledge and celebrate a thriving entrepreneurial trend: the rise of the freelance movement. In the past decade alone, technology, globalization and economic factors have empowered and inspired workers to leave the corporate world behind and establish their own freelance business. The freelancing community has […]

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27 Reasons Organic Food Sales are Skyrocketing

When did organic and natural products get so hot? Organic and natural food is the fastest-growing sector of the U.S. food marketplace. Over the past 15 years, these health and wellness trends have transformed the retail sector, driven by trade, policy and consumer trends, including shoppers’ desire for healthy, environmental-friendly products. To attract in-store traffic […]

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Hungry for Health and Wellness

Consumers’ ravenous appetite for nourishing foods is fueling massive demand for health and wellness products. Though there is no single definition of “health and wellness,” this retail trend represents a significant factor driving consumers’ purchase decisions. Today’s discerning shoppers, particularly Millennials, embrace wellness through healthy habits, and demand that specialty foods align with their daily […]

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9 Technologies Revolutionizing Retail

Today’s empowered consumers demand more from retailers. Whether retailers are brick and mortar, online or both, they face a common goal: Delight customers by delivering seamless, Instagram-worthy shopping experiences to drive traffic in stores and online. This daunting goal has made overwhelmed retailers view technology as a strategic necessity to boost their agility, remain relevant […]

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20 Tips for Working Remotely (& Productively)

Now that warmer weather is here, it may be time to free yourself from the office to work from a more scenic locale — without compromising your productivity. To boost cost efficiencies, morale and retention, a growing number of companies are embracing programs for staff to work remotely. Whether they work from home, a coffee […]

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Why E-Commerce Giants are Getting Physical

In May, e-commerce powerhouse Amazon announced it will open more physical stores, following the lead of online cosmetics brand Birchbox and online eyewear brand Warby Parker. Amid today’s retail disruption, the savviest retailers know superior customer experience (CX) is paramount to their success. E-commerce giants’ deliberate focus on CX has inspired their investments in omnichannel […]

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24 Entrepreneurs’ Top Tips from their Dads

In time for Father’s Day, entrepreneurs around the world celebrated their tough and tender role models. These business owners remind us that our dads are more than just our parents. They are loving mentors and cheerleaders who have empowered and emboldened us to take risks, grow and succeed in pursuing our dreams. Now two dozen […]

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5 Disruptive Retail Trends in 2016

To adapt to constantly evolving consumer demand in 2016, the retail and consumer goods sectors will continue to face disruption from consumer and competitive trends. The most successful companies within these sectors will invest in enhancing customer experience and adding unique value in pursuit of happy, loyal customers and enduring brand trust. Based on my […]

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How to be a content marketing rock star

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Why blend in?

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Checklist: Maximize Your Marketing Muscle

Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use this checklist of 101 marketing tactics to identify new opportunities to maximize your marketing muscle. 101 Marketing Tactics: Advertising Affiliate marketing program Annual reports Banner ads Behind-the-scenes images and videos Blogs Brochures Business […]

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6-Word Business Story Challenge

In celebration of brevity in marketing, I challenged entrepreneurs and executives to encapsulate their brand essence in merely half a dozen words. Riveting responses came in from business leaders across the global, ranging from start-up founders to proven executives. Beyond the mini stories in my LinkedIn post, I want to share more of the brilliant […]

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Why Successful C-Suites Embrace Social Media

Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. Today the use of social media through computers and mobile sources are the primary means of business communication worldwide. Although social media has evolved into a fundamental business tool, a recent BRANDfog survey […]

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7 Ways to Build Brand Trust

How well trusted is your brand? Brand trust is a competitive advantage, as it increases revenue, brand loyalty and positive word of mouth. It can even strengthen your bonds with employees and customers. At its core, trust is all about communication. Here are 7 ways to strengthen brand trust: Deliver your brand promise: Meet consumers’ […]

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4 Agility-Boosting B2B Retail Tech Trends

In the intensely competitive retail market, technology investments (or lack thereof) can make a company flourish or fail. Retail companies no longer compete against their peers – they compete against their peers’ entire supply chains. Today’s winning retailers and suppliers adopt technologies to modernize and intertwine their operations with those of their retail trading partners […]

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7 Retail Lessons From NRF’s Big Show

Earlier this year, 33,000 people, including retailers, suppliers and technology experts gathered at the National Retail Federation (NRF) Big Show 2017 in New York, the biggest retail trade show of the year. Here are seven lessons they learned about the trends disrupting the retail landscape – and how to prepare for emerging trends. 1. Be […]

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How Big Data Helps Retail Companies See the Future

Knowledge is power — and it can boost your retail profitability. To accurately anticipate shopping trends this year, more retail companies will invest in predictive analytics, the big data equivalent of a crystal ball. Predictive analytics represent a popular area of big data that uses historical data to forecast future outcomes. In fact, many experts […]

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B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).

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