The Power of Voice

Consumers are certainly getting vocal. As shopping continues to evolve from brick-and-mortar stores to computers to smartphones and, now, to voice-activated devices like Amazon Echo, conversational commerce is gaining popularity due to its ease, allowing us to shop using just our voice. And as a result, recent studies predict:   1.8 billion people will use […]

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7 Retail Trends That Will Dominate 2018

If you thought retail was hot in 2017, you are correct. And this sector is poised to get downright sultry in 2018. This year, several technology trends are already dominating headlines, proving retail and tech have become enmeshed. All of this year’s top trends focus on making retail strategies more customer-centric, including knowing customers more […]

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Hemp-Based Wellness Goes Mainstream

Hemp is hot – and its soaring popularity impacts multiple retail markets. No longer associated with Cheech and Chong or excessive use of the word ‘dude,’ hemp-based products earned $170 million in sales last year, according to market research firm Brightfield Group.1 The U.S. is the largest consumer market for hemp products worldwide, and the […]

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Small is Big. Here’s Proof.

Smaller suppliers and retailers, it’s your time. These companies have many reasons to feel hopeful, as their offerings exactly match many emerging market trends. The following trends prove small is in demand and, in several areas, how small companies can make a big impact. Retail Reinvention as Opportunity Market disruption means new opportunities for small […]

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10 Reasons Amazon Should Pick Toronto for HQ2

Let’s do this, Amazon … Amazon CEO Jeff Bezos is busy taking over the world. He doesn’t have time to read in-depth proposals from cities vying for Amazon’s second headquarters (HQ2), a jackpot worth $5 billion U.S. and 50,000 lucrative tech jobs. To keep things simple, here’s a quick business case championing Toronto for Amazon […]

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Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]

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Millennialpreneurs

According to Inc. magazine, 83% of millennial women desire business ownership, whether it’s to pursue their passion, adapt to today’s job market or accommodate family responsibilities. http://ow.ly/Iv2n30craGW

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Most Popular Types of Content

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27 Reasons Organic Food Sales are Skyrocketing

When did organic and natural products get so hot? Organic and natural food is the fastest-growing sector of the U.S. food marketplace. Over the past 15 years, these health and wellness trends have transformed the retail sector, driven by trade, policy and consumer trends, including shoppers’ desire for healthy, environmental-friendly products. To attract in-store traffic […]

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Why E-Commerce Giants are Getting Physical

In May, e-commerce powerhouse Amazon announced it will open more physical stores, following the lead of online cosmetics brand Birchbox and online eyewear brand Warby Parker. Amid today’s retail disruption, the savviest retailers know superior customer experience (CX) is paramount to their success. E-commerce giants’ deliberate focus on CX has inspired their investments in omnichannel […]

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2017 Retail Trends Roundup

At the beginning of 2018, I revisited my predictions of 6 trends that will reinvent retail in 2017 to see whether they actually came true. This review shows retailers and suppliers proof of industry trends, so they can feel more certain of market influences, and address them in their 2018 business strategies. Here are my […]

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Retail Gets Phygital: Part 2

In the U.S. and around the world, e-commerce continues expanding its influence. According to the National Retail Federation, online and other non-store sales grew more than 10% compared to this time last year.1 That strong growth helps explain why more brick-and-mortar retailers want to get in on the e-commerce action. Recent global headlines have focused […]

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Retail Gets Phygital: Part 1

To win in retail, more online retailers are realizing that only having a popular e-commerce website will no longer suffice. Leading online retailers understand they now need a ‘phygital’ presence – physical stores to complement their digital offerings – to meet shoppers’ omnichannel expectations. Amid today’s relentless retail disruption, savvy retailers are investing in delivering […]

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Infographic: Supply Chain Reinvention – 2007 vs. 2017

In today’s intense retail sector, competition now takes place not just between retail companies, but entire supply chains. Comparing the supply chain of a decade ago to the supply chain of today, we see that retailers and suppliers now use multiple approaches to gain agility, efficiency and a competitive edge by serving shoppers better. See […]

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Retailtainment Inspires Shoppers to See What’s in Store

This year, retailers are putting the experience back in ‘customer experience.’ To boost in-store traffic, sales, and favorable word of mouth, U.S. retailers are investing in a blend of shopping and entertainment, or, as they are calling it, retailtainment. A provocative combination, retailtainment gives retailers a refreshing magnetism that pulls shoppers into stores by offering […]

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6 Culinary Trends Spicing Up Grocery

Driven by the need for nourishment and novelty, Americans are passionate about great food. Millennials in particular are fuelling an extreme grocery makeover, as half of these young adults–who represent an eighth of the entire U.S. population–say they are enthusiastic foodies. Each month Millennials spend an average of $797 on groceries, more than any other […]

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Artisan Sales Soar as Consumers Invest in Quality

From beer to beauty, artisan products – goods made in small batches to reflect high-quality craftsmanship and care – are extremely popular among consumers right now. Unlike mainstream and mass-produced products, artisan products represent unique, affordable luxuries made with mastery. Millennials drive artisan sales Artisan products are a hit among Millennials, as this powerful cohort […]

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12 Ways Small Retail Companies Can Win Big

Small is mighty. Smaller consumer goods suppliers and retailers have an enormous edge in today’s evolving market. For instance, a new report found that Millennials favor small food companies, which have gained market share in 62% of the top 50 packaged food categories.1 In the cosmetics and baby categories, small companies that sell natural and […]

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Infographic: The Explosive Growth In Retail Technology

It’s not your imagination. The speed of innovation within retail has accelerated at a blistering pace in recent years. In this disruptive sector, companies that invest in retail technology to meet consumer expectations succeed by gaining a competitive edge. For a recent history of how retail technology has shaped how we shop, see the full […]

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7 Tech Trends Empowering Shoppers

More than ever, consumers demand to be seen, heard and informed. Today’s increasingly assertive shoppers embrace technology trends that democratize the marketplace and allow them to add their voices to the disruptive and noisy retail sector. Innovation gives shoppers greater power. Deloitte notes, “Empowered by social networks and digital devices, consumers … have become both […]

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9 Tech Trends Connecting Retailers to Consumers

In retail, geeky is the new sexy. In this intense, competitive sector, technology has evolved from an indulgent luxury to an essential strategic investment that helps companies serve shoppers better. To remain relevant and competitive in today’s market, retailers are adopting the following tech trends to woo consumers by delivering superior speed, ease and convenience. […]

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Grocery E-Commerce Set to Surge

Although the overwhelming majority of grocery shopping currently takes place in physical stores, experts suggest this pattern will change in the next decade, as grocery e-commerce is poised to boom in the next decade. In the U.S., online grocery shopping could grow five-fold to $100 billion by 2025, according to new research by Food Marketing […]

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What Millennial Shoppers Want

Mastering the millennial mindset is a retail marketer’s dream. The largest generation in history, Millennials represent 92 million U.S. consumers in their prime spending years, controlling more than $600 billion in annual purchasing power.1 2 These tech-savvy, assertive shoppers represent such an influential and lucrative cohort that are forcing the retail and CPG industries to […]

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Welcome to the (Retail) Jungle

Forget the Georges St-Pierre UFC fight. The real savage cage match is happening  in retail. Now that “Cyber November” has begun, let’s see how the following market factors are shaping 2017 holiday sales in the wild retail jungle: 1. Strategic Partnerships: To compete better, Amazon partnered with Microsoft, and Walmart partnered with Google to deliver: […]

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Give It Away

Do you keep your brilliant experience hidden? -OR- Do you generously “Give It Away” by sharing your ideas to help your dream clients (and Google) find you online with ease?

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